Rip Van Wafels
Hispanic and Asian-owned
When Rip Van Wafels founders Marco De Leon and Rip Pruisken were in college, they grew tired of eating the same old snacks and frustrated that the big cookie brands were doing nothing to reduce the sugar and empty calories in their products. They set out to create a cookie that was lower in sugar and uniquely delicious — a healthier take on the Dutch stroopwafel. In 2012, they launched Rip Van Wafels out of their dorm room. Today, they continue to challenge themselves to constantly change and find the next, better way to make the best snacks.