Celebrating 30 years, the Viroqua Food Co+op has grown from a small buying club to a thriving cooperative, serving over 5,000 owners. Dedicated to providing local, organic products, we support small-scale farmers and sustainable practices. With a focus on community, sustainability, and health, we look forward to another 30 years of growth and success!

Small local farmers redefine success with diversified operations that create deeper connections with their communities.

Co-ops have been proven throughout history to be a successful way for people to reclaim economic power, freedom and independence.

The cacao industry faces challenges like low pay, child labor, and environmental harm, but Fair Trade practices, led by organizations like Equal Exchange, are working to create a more just and sustainable system. By supporting Fair Trade chocolate, consumers help ensure fair wages for farmers, promote eco-friendly production, and contribute to the long-term stability of the cacao trade.

For nearly 30 years, Sally Colacino has managed the Viroqua Food Co+op's grocery selection, ensuring products align with the mission to offer natural, organic, and local foods. The co-op prioritizes local producers, sustainable packaging, and special diets, while using customer feedback to curate a diverse, affordable product mix.

The Viroqua Food Co+op prioritizes sustainability, fairness, and community impact by sourcing organic, Fair Trade, and locally produced products that support ethical practices and environmental stewardship. As a member of National Co-op Grocers, the co-op offers affordable, mission-driven goods while strengthening local economies and fostering a global shift toward sustainable, equitable food systems.

The co-op wellness department is a trusted source for quality goods and knowledgeable staff.

In 2025, we commemorate 30 years as a co-op! Join us in celebrating all year long with articles and special events that highlight the many ways our mission-driven cooperative business serves the community.

The co-op is turning 30 years old in 2025! We’re kicking off a year long celebration in January.

One of our favorite moments every week is reviewing customer comments. These comments best illustrate how our mission-driven, community-owned co-op strengthens our little town and makes it a great place to live. 

Celebrate the holidays with cheese! Explore delicious pairings for your December gatherings. 

Preparing the perfect Thanksgiving turkey can elevate your holiday feast.

By addressing economic disparities, food insecurity and the loss of Indigenous food knowledge, NĀTIFS aims to restore health, wealth and cultural identity to Indigenous populations.

Your co-op has everything on your holidays shopping list from producers you trust. Discover fresh, local ingredients and a warm, welcoming atmosphere at the co-op — your go-to destination for a delicious feast!

Now, on the cusp of 30 years and nearly 5000 owners later the Viroqua Food Co+op stands, unwavering in our mission.

The Viroqua Food Co+op is one of the main reasons I moved here and remains one of the reasons that I continue to call Viroqua my home.

By choosing local, you contribute to the livelihood of farmers and producers, support other small local businesses, and help build a community where everyone can thrive.

Support local farmers and preserve the season's bounty.

The Viroqua Food Co+op's Board of Directors represents all 4,500+ owners and shapes the vision for the co-op while evaluating the performance of the business.